Agency: Strategic Holdings
Location: Mérida, Yucatán, México
Duration: 6 months
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My Role: Art Direction - Experience Design - Editorial Design - Brand Design - Content Creation.
Tasks: User Research (Primary and Secondary), Visual Design, Information Architecture, Brand Development, Infographics, Content Edition, Printing Supervision.
Goals Achieved:
• Developed a brand system for this marketing agency. Designing their logo and establishing the guidelines for its proper use.
• Designed multiple marketing collaterals for inside tasks.
• Created a Service Catalog, to promote all the products and services we had. Serving also a sales toolkit.
• Interviewed the sales team and the owner to create a business strategy based on the brand impact and visual deliverables.
