Agency: Strategic Holdings
Location: Mérida, Yucatán, México
Duration: 6 months
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My Role: Art Direction - Experience Design - Map Design - Graphic Design - Content Creation.
Tasks: User Research (Secondary), Logo Design, Map Design, Graphic Design, Information Architecture, Food Photography, Content Edition, Printing Supervision.
Goals Achieved:
• Designed the logo and content of 2 restaurant maps.
• Developed a content strategy based on the customers' experience. Defining satisfaction metrics with the marketing lead.
• Collaborated with the sales team and the marketing lead, to develop a promotion and distribution strategy.
• Interviewed restaurant owners, food enthusiasts, tourists, and chefs to design the experience of this map.
